One of their key objectives for 2020-21 is to tap into the Chinese market for their “UHT milk for children aged from (3-11 years)”.
The company is expected to focus on specific target audiences (within Chinese market) that would see UHT milk from UK as a better proposition comparted to the current local options.Having access to international suppliers, the business fully intends to make use of the UK’s reputation as a land of quality, reliability, and transparency. Pre-school aged children and upwards are the ideal age to be ambassadors for the products due to their comprehension of what they like and dislike.
industry backgroung(talk abouk SME’s in UK and China)
should be supported by relevant facts and figures
Business drivers behind the company’s expansion into the given country.
indiacte PESTLE or Porters Five force Analysiswhich would lead them to identify the Key Buisness driver(talk about international).
highlight significant buisness drivers for Internationalisation
highlight at least 4 trade barriers in the given context
you may choose from the following
2. what possible consequences may occur if these are ignored by the SME?(FACTS AND FIGURES)3. Demonstarte the business uncertainities and opportunities created by the Trade Policies of the National Governemnt of CHINA. Give Facts and Figures. Ethical and social issues to be considered by the UK SME
HIGHLIGHT THE IMPORTANCE OF CORPORATE SOCILA RESPONSIBILITY WHEN OPERATING INTERNATIONALLY IN THE GIVEN CONTEXT. GIVE fACTS(talk about UK
Cultural preferances to be considered by the buisness
Highlight the significance of culture within various activites asscoiated with international buisness in theChinese market give examples
Exapansion methods to be chosen by the company
Identify the range of potential Internationalisation methods
this should be followed by identification of the most suitable options available to the SME supported by relevant strategic evaluation framworks. give FACTS and FIGURES
A concise summary of the main findings and a brief evaluation of the implications for the buisness.
demonstrates a clear underatsnding of the issues faced by the buisness and of Governemnt support measures which are available.
note: correctly use the Harvard Refrencing system for IN-Text ciatation and the Refrence section of the report