Students should understand how to use the financial information and tools learned in the class on a public company, obtain public company SEC reports, and use that data to calculate a company’s financial ratios and their comparison to industry or competitor standards.
Obtain the most current SEC Form 10-K (annual financial report) from the company’s web site (Do not use the Annual Report that is sent to shareholders):
Harley Davidson Corporation
Calculate and analyze the following ratios for your selected company for the last two years from the SEC Form 10-K:
Compare and contrast your company’s ratios to industry and competitor standard ratios obtained from Yahoo Finance, Morningstar, MotleyFool, Macroaxis or other Internet sources, and provide a detailed answer and analysis as to why your company’s ratios are different than the industry/competitor standard.
Prepare your analysis in a minimum of 350 words in Microsoft® Word. The use of Microsoft®Word tables is encouraged.
Cite the source of the industry/competitor ratio information.
Format your assignment consistent with APA guidelines.