Professor Kahn demonstrated the use of a Value Map. According to the Fair Value framework and to the lecture, what should companies try to do?

Professor Kahn demonstrated the use of a Value Map. According to the Fair Value framework and to the lecture, what should companies try to do?

Marketing Multiple Choice. 40 Questions need help pls! URGENT DUE SOON!

Question 1Professor Kahn demonstrated the use of a Value Map. According to the Fair Value framework and to the lecture, what should companies try to do?Offer better than fair value on all three bundles.Offer fair value on two bundles and offer better than fair value on the other bundle.Offer fair value on all three bundles.Question 2In the STP framework, what does “STP” stand for?Sizing; tabulating; positioningSegmentation; targeting; positioningSegmentation; targeting; pricingSizing; targeting; pricing question 3The Gillette Sensitive portfolio (pictured below) “combines outstanding shaving performance and comfort to address the significant unmet need of 70% of men who say they have sensitive skin.” What is the point of difference in this positioning
Professor Kahn demonstrated the use of a Value Map. According to the Fair Value framework and to the lecture, what should companies try to do?
Professor Kahn demonstrated the use of a Value Map. According to the Fair Value framework and to the lecture, what should companies try to do?
Professor Kahn demonstrated the use of a Value Map. According to the Fair Value framework and to the lecture, what should companies try to do?
 

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