It should contain a strong thesis statement supported by research from at least 3 different sources.

Review the feedback you received from your faculty member on your Rough Draft. Revise your paper accordingly and prepare the final draft of your paper.

The complete details for the project are available in Module 01 on the Course Project – Introduction page. Recall that your paper must be 3 pages in length not including title page and reference page. The paper must describe current trends within your topic area and should demonstrate how your topic relates to the broad field of psychology. It should contain a strong thesis statement supported by research from at least 3 different sources. Include both in text citations and a References page in APA format.SOCIAL AND HCI PSYCHOLOGY AND BEHAVIORAL SCIENCE 1


Social and HCI Psychology and Behavioral Science

Mikayla Schumacher


25 April 2019

Social and HCI Psychology and Behavioral Science


From the field of social psychology, is the topic and sub-field, social cognition which is the study of the various means by which people process information in a social setting; these range from encoding, retrieval, storage, and applications in social circumstances. The action of learning and appreciating the sub-field leads to the Social cognitive theory that provides the needed structure that allows scientists to have a better understanding of how people dynamically model or are modeled by their environment. Overall, Bandura’s social cognitive theory is among the most influential and widely accepted theories regarding this field. Its wide acceptance has allowed it to manifest itself in other fields such as that of communication specifically, in the study of media effects. Nevertheless, this paper tends to identify the relationship that exists between Social psychology and social media, the trend that has influenced more than half the global population in varying ways.

Social psychology has varying understandings depending on the context applied; however, from a simplistic perspective, social psychology is the comprehension of human behaviors from a social setting. It is best defined by McDougall (2015), who describes the scientific field as the drive to understand nature as well as causes of human behavior in social circumstances. Regardless, of definition, the field can be identified to be heavily influenced by other people within the social setting. In simple words, social psychology deals with the understanding of the numerous factors that determine the behaviors of individuals in the company of others. Moreover, it appreciates the conditions under which the specific behaviors or activities or emotions take place. Therefore, social psychology can be generalized as the science that relates to how emotions, thoughts, beliefs, purpose, and goals are built upon and the psychological influences they possess. This field is critical in having a better understanding of social cognition and how social media has effectively influenced it.

Social and HCI psychology and Behavioral Science

As stated in the introduction, social media has become an influential part of human history. For the ability of humanity to think hypothetically or representatively, the media plays an important role in providing the needed information. This allows for both learning and increased self-efficiency when it comes to performing activities (Ellison & Boyd, 2013). Social cognition through the social cognitive theory provides the needed perspective for examining the effects of arbitrated content on individuals’ views and activities. Before the introduction of the internet, the effects of mass media were to some extent predictable; however, the internet has changed all this, and social media is at the core. The electronic media environment has revamped the question relating to media attendance (Ellison & Boyd, 2013). These are the factors that provide the needed explanation and prediction of individual exposures to media. However, it is noteworthy that the social media environment has necessitated new approaches to be applied when conceptualizing the new variables associated with the evolved trend (Ellison & Boyd, 2013).

But all is not negative when it comes to an understanding of human interactions with social media; recently, it has seen a new form of communication on the various platforms arise. It mainly involves the use of ‘emojis’ which area representation of emotional stance. Nevertheless, with more experiences and interactions being mediated by technology, how people relate with each other is changing at a global level. For example, many people today especially, the young generation find the use of emojis as being trivial, but the fact is that these ‘emoji’ reflexes are becoming a crucial part of understanding 21st century people (Hekler, Klasnja, Froehlich, & Buman, 2013). The purpose of social cognition has already been identified; now by understanding the psychology of human-computer interaction, it can be appreciated on how they affect behavior. Technology in its various forms, from smartphones, computers, cars, kitchen appliances, and others have distorted the thin line between our connected and unconnected nature to the internet. And this relationship forms the basis of the psychology of HCI (human-computer interactions) (Card, 2018).

The numerous researches that exist identifying the relationship between social cognition, HCI and social media. With exceptions in place, they have the primary conclusion that social media is a great tool that allows for supporting relationships that already exist. However, the same social media has been an instrumental tool in creating change such as the uprising that took place in the Middle East and North Africa. Even with all these benefits, social media is widely recognized for its drawbacks such as the high levels of anger, jealousy, unhappiness, and overall distress. Social cognitive theory and HCI can be applied in various techniques in having positive behavioral change among the billions of users (Tauch & Kanjo, 2016). HCI has already demonstrated the use of emojis to represent their emotional state without using words. By also applying some factors of the social cognitive theory, people can be aided in changing their behaviors towards one another as well as towards themselves (Thibaut, 2017). Social media bullying among others are the leading causes of depression and suicide. By understanding the dynamic nature of the various fields of psychology change can be affected.


Card, S. K. (2018). The psychology of human-computer interaction. CRC Press.

Ellison, N. B., & Boyd, D. M. (2013). Sociality through social network sites. In The Oxford handbook of internet studies.

Hekler, E. B., Klasnja, P., Froehlich, J. E., & Buman, M. P. (2013). Mind the theoretical gap: interpreting, using, and developing behavioral theory in HCI research. In Proceedings of the SIGCHI Conference on Human Factors in Computing Systems (pp. 3307-3316). ACM.

McDougall, W. (2015). An introduction to social psychology. Psychology Press. (McDougall, 2014)

Tauch, C., & Kanjo, E. (2016). The roles of emojis in mobile phone notifications. In Proceedings of the 2016 acm international joint conference on pervasive and ubiquitous computing: Adjunct (pp. 1560-1565). ACM.

Thibaut, J. W. (2017). The social psychology of groups. Routledge.


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