Integrated Marketing Communications (IMC) is the act of unifying your company’s marketing message across channels. Per the Data and Marketing Association:
“Integrated marketing is an approach to creating a unified and seamless experience for consumers to interact with the brand/enterprise; it attempts to meld all aspects of marketing communication such as advertising, sales promotion, public relations, direct marketing, and social media, through their respective mix of tactics, methods, channels, media, and activities, so that all work together as a unified force. It is a process designed to ensure that all messaging and communications strategies are consistent across all channels and are centered on the customer.”
Choose a marketing campaign. It can be a magazine article, billboard, tv commercial, radio commercial, bench, ad on social media, etc.
Explain the marketing campaign to include the following:
- Name of the advertising company,
- A description of the product or service being promoted,
- The target audience,
- The goal of the campaign
- Do you think it was effective? Why or why not?
Submit substantive responses to the questions above and submit at least one substantive response to a classmate.