Identify two public relations messages and two public relations practices that were used to address the crisis.

This file of MKT 578 Week 4 Individual Assignment Ethical and Legal Issues Paper includes:

Resources: The Practice of Public Relations

Use available outside research sources from the library and the web to select a company, organization, or government entity that has had to use public relations to address a serious problem or crisis that emerged unexpectedly. The events described should have occurred within the past 10 years.

Write a paper of 1,050 to 1,400 words evaluating the legality and ethicality of the public relations messages and practices that you identified.

Critique the organization

 

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