Global Marketing Written Assignment 15 Multiple Choice

Global MarketingWritten Assignment 15Multiple Choice

need the 5 unbolded questions answered along with the last section: short answer questions.

Global MarketingWritten Assignment 15Multiple Choice(1 point per question)Enlarge and bold the letter of the best response for each of the following.1.BMW considers itself a “global” corporation providing high-quality automobiles to a number of different segments worldwide.BMW’s overall marketing strategy is determined at corporate headquarters in Germany, but more tactical decisions such as media allocations and advertising executions are determined by regional managers based in key markets around the world.This approach to international marketing management is termed: a.Direct investment.Pure standardizationc.Pure in-standardization.Exporting.Glocalization1
Global MarketingWritten Assignment 15Multiple Choice
Global MarketingWritten Assignment 15Multiple Choice
Global MarketingWritten Assignment 15Multiple Choice
 

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