Use the format posted in the announcement section (nine sections) of the course. Include all detailed information for sections 1 through 5. Based on section 5, you will have your focus for section 6.
Key Issues To Be Addressed: As you will see in the case, many changes have occurred in the marketplace for McDonald’s. For any company with longevity, this is often the case. Any company which does not make the effort to formally question/examine itself (as you will do in section 6), can quickly find it is meeting the needs of the market that either no longer exists or is no longer strategic. With that in mind, answer the following in your analysis:
What are McDonalds’ stated target markets?
Can they be addressed with a consistent single strategy?
Which, if any, of these target markets, are key to future growth?
What courses of action would you explore?
Be precise; support your reasoning for each question.
For section 6, I want your analysis portion of the case to focus on what is covered in this unit’s reading:
Use both model/approach from the following
PESTEL (cover all 6 factors)
The Five Forces Model (cover all 5 forces)
In addition, address:
Ease of entry
Discuss Core Competencies
Complete the remaining sections as required in the course template.
Attached is an example analysis paper ON AMAZON. The analysis of McDonald’s is needed in the same exact format: