For this assignment you are required to create a Strategic Plan for a mutually agreed-upon, proposed business venture. The team that I was assigned to has agreed on Event Planning.

Strategic Management

Strategic Plan Project – Event Planning


This exercise will require you to demonstrate your understanding of strategic management concepts and theories by articulating thorough and well-thought-out responses to 13 specific questions provided. (I WILL ONLY NEED 4 OF THESE QUESTIONS ANSWERED and my teammates will do the rest)

This will be graded based on analytical and critical thinking skills, completeness, correct spelling, correct formatting and neatness. It should be double-spaced, 12-point font, and not exceed 6 pages.

The specific questions that need to be answered are as follows:

Write a vision statement. A vision captures an organization’s aspiration and spells out what it ultimately wants to accomplish.

Perform a SWOT analysis. This addresses the company’s strengths, weaknesses, opportunities and threats.

Establish approaches to reaching strategic goals. For example, if a goal is to double sales in the next year, indicate that the sales force will be increased by _____% by the end of the next year.

Develop an operating budget to fund the strategic plan. Indicate the resources required and their cost.

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