Explain the customer retention opportunity metric – how why do you think it is a good metric? Do you have any criticisms of this metric?

read sequentially, 11 to 14,

Bank of the Desert (B)

1. The consultants suggested changes, including the use of “market opportunity potentials” – what are these, and why might they be better than budget targets?
2. Explain the customer retention opportunity metric – how why do you think it is a good metric? Do you have any criticisms of this metric?
3. Overall, having considered the consultants’ presentation, what aspects of the recommendations would you accept and/or reject? Please explain with examples.

• Attachment 1
• Attachment 2
• Attachment 3
• Attachment 4

 

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