Research an agency that employed a CRM program in a similar or different way than was identified in the aviation article from Week 2. (This can be your current employer, any organization you are familiar with, or an organization you research as an outsider.) The article is linked in the week 2 paper assignment description. It defined CRM as “using all available sources — information, equipment and people — to achieve efficient operations.” You are no longer talking about aviation in this assignment, but can use any type of industry (see examples in article). You also do not need to choose an organization that specifically calls their process CRM: just describe their process of using “available sources — information, equipment and people — to achieve efficient operations.”
Write a 1,400- to 1,750-word paper in which you provide evidence of how this CRM program was implemented. Include the following in your response:
Distinguish between various team concepts as they relate to performance in this organization.
Explain the difference between leaders and managers, as well as the influence and power they may have on the success of this organization.
Evaluate at least two theories of leadership and the role that leaders utilizing these theories play in this organization.
Analyze the general effects on the organization that may result from their management processes, referencing the concepts of organizational development and various organizational theories