Describe three advantages and three disadvantages of standardizing the marketing mix worldwide.

Corona beer is the number one imported beer into the United States and has developed into a global brand (General Distributors, Inc., n.d.). Corona created its competitive advantage through an innovative marketing strategy.

Like Corona beer, identify a recent example of a firm that was cited as having a competitive advantage due to its innovative marketing plan. Respond to the following:

• Discuss implementation activities that positively impacted customer satisfaction.

• Describe three advantages and three disadvantages of standardizing the marketing mix worldwide.

Write your initial response in 300–500 words. Your response should be thorough and address all components of the discussion question in detail, include citations of all sources, where needed, according to the APA Style, and demonstrate accurate spelling, grammar, and punctuation.

 

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