Complete individual assignments of case analyses for the case of Amazon. Submit case analyses on Blackboard (Bb) in the SafeAssign Drop Boxes for each case.

(Double digit percent plagiarism will not be accepted and case will be graded as a “zero.”) Grades will appear in Bb with grading comments shown within each case.

Amazon Case Tips/Directions

For this week’s individual case assignment, I ask that everyone first read the preceding section in the text entitled ‘How To Conduct a Case Analysis’. If this is your first exposure to working with analyzing a business case, it can seem daunting. However, I plan to role this out with you in conjunction with our progress with the text. For example, we will take an incremental building block approach.

Use the format posted in the announcement section (nine sections) of the course. Include all detailed information for sections 1 through 5. Based on section 5, you will have your focus for section 6.

Key Issues To Be Addressed:For section 6, I want your analysis portion of the case to focus on what is covered in this unit’s reading:

External Analysis
Choose an appropriate model/approach from the following
PESTEL (cover all 6 factors)
The Five Forces Model (cover all 5 forces)
In addition, address:
Ease of entry
Exit Barriers
Internal Analysis
Discuss Core Competencies
Resource-Based View
VRIO Framework
Once you have completed this (the key component for this week), you can turn your attention to sections 7 through 9. Since we are not performing a complete case analysis at this point, your recommendations may not be as conclusive as you might wish. Give this section an honest effort. Support your reasons. If you feel more information in other areas is needed, list the questions you would want to follow-up. Be precise; support your reasoning for each question.

As we progress through the course, we will add complexity to the case analysis structure as covered in the chapters of the associated unit. As the course evolves, you will gain a clearer picture of the overall process.


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