Choose a business (B2C or B2B) or nonprofit organization that could benefit from a social media campaign and develop a campaign outline.

Include the following elements:

Part A Specific campaign objectives (2 or more)

Part B Identification of the target audience

Part C Description of a concept for the message (content) based on the target audience

Part D Description of the social media marketing activities

Part E Once you’ve completed your outline, also draft an introduction for your plan that explains why the social media initiative is important and how it integrates into the overall marketing activities of the business.

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