How can the content of consumer blogs affect companies?

How can the content of consumer blogs affect companies? 

 

Marketing Communication Techniques in the Internet Age A blog (weblog) is a personal, contemporary, and sometimes interactive publishing of information on the Internet. Blogging has become an extremely popular activity on the Internet today. Blogs exist for every interest, for every product, and every company. Many major companies have actively incorporated blogging into their marketing communications strategies. Visit these corporate blogs: [http://www.avonromanceblog.blogspot.com/] Garmin [http://garmin.blogs.com/] Google [http://googleblog.blogspot.com/] Harvard Law School [http://blogs.law.harvard.edu/] Southwest Airlines [http://www.blogsouthwest.com/] Visit these consumer-based blogs: Gizmodo, the gadgets weblog [http://Gizmodo.com/] Fast Food News [http://www.foodfacts.info/blog/] Strange New Products [http://www.strangenewproducts.com/] The Truth about Cars [http://www.thetruthaboutcars.com/] 1. How can the content of consumer blogs affect companies? 2. What marketing communications purposes would a company-supported blog serve? 3. How can companies use the content of blogs to help accomplish corporate objectives? 4. How might blogging by employees adversely affect a company? An employee?

 

How can the content of consumer blogs affect companies? 

How can the content of consumer blogs affect companies? 

How can the content of consumer blogs affect companies? 

 

"Get yourself this Paper or a similar one at an unbeatable discount!"

"Order a similar paper and get 15% discount on your first order with us
Use the following coupon
"FIRST15"

Order Now