Assume you are a business analyst or a corporate strategist for a company (real or fictitious) in an industry of your choice.

Note the following Article:

Mazzei, M. J., & Noble, D. (2017). Big data dreams: A framework for corporate strategy. Retrieved from

You will use Table 1 on page 408 of the case (data as a tool, data as an industry, and data as a strategy) to advise your client on how to use data and analytics to:

Develop innovation strategies
Increase strategic operational efficiency, customer service, and future success.

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