After a shoe manufacturing company experiences an increase in demand for its products, it opens retail outlets in several locations.

Which of the following scenarios illustrates the impact of political and legal forces on the marketing environment?

With the number of smartphone users on the rise, Taalia Inc., an electronics company, decides to create mobile advertisements for its products in addition to print and television advertisements.

The raise in the legal drinking age from 21 to 25 in Florida might force marketing managers of alcohol companies to minimize their target market and reposition their offerings.

Lianet Ltd. hires a gay individual as its marketing manager in an attempt to encourage diversity in the organization.

 

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